Our team is looking for a student who can help drive more traffic to our website and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a strong SEO strategy for our business.

1. Plan, develop, and implement a SEO strategy for our business
2. Focus on local user traffic (Greater Toronto Area, Ontario, Canada) to increase number of potential customers visiting our website
3. Prepare a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
4. Regularly perform thorough keywords research
5. Identify key SEO KPIs; monitor redirects, click rate, and bounce rate
6. Identify any issues with existing website content and suggest/implment improvements.
7. Stay up to date with SEO and digital marketing trends and best practices
8. Prepare and present report(s) with web analytics data

Students will work closely with project manager, Appneet Singh who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.