Target market:

Our primary users are upcoming designers and fashion students.

9 Yards brings a variety of service providers together, but we want to start by focusing our efforts on the most significant pain we help solve: garment services.

Many apps help designers book models, photographers, studios, and other services, but there are currently no technological solutions to help professionals find garment services. Today, designers have to physically go to stores and ask around to find out who has the right products and who provides the services they need (specialized tailors and sewists, pattern makers, fabric production, etc.).

This is why we want to focus our initial marketing strategy on getting these service providers into the app and helping designers realize they can solve this problem in our app.

Other deliverables would include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes, saves, and shares

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites

This is an excellent project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.