The main goal of this project is to create high-quality, effective video sales letters (VSLs) for our company's products and services. The VSLs will play a critical role in our marketing and sales strategy by increasing conversion rates. This will involve working with our company owner and operations coordinator to develop a strategy for the VSLs, as well as performing video editing and post-production work to ensure that the final product is of the highest quality.

The final VSLs will be used on various platforms such as websites, social media, and outbound sales campaigns to increase conversion rates and drive sales for our company.

Additionally, the intern will assist in the creation of scripts and storyboards for the VSLs, research new techniques and trends in VSL production, and A/B test and analyze VSL performance metrics to continuously improve our VSLs. This project will provide the intern with valuable experience in the field of video production, marketing, and data analysis.

• Collaborating with the company owner and operations coordinator to develop a strategy for the VSLs, including determining the target audience, key messaging, and overall structure of the videos
• Shooting and editing footage to create the final VSLs
• Performing post-production work to enhance the final product, including color grading, audio mixing, and visual effects
• Creating animations and other visual elements as needed
• Ensuring that all VSLs adhere to the company's branding guidelines and style
• Delivering final VSLs on time and on budget
• Assisting in the creation of scripts and storyboards for the VSLs
• Researching new techniques and trends in VSL production and implementing them in our work
• A/B testing and analyzing VSL performance metrics to continuously improve our VSLs

• Providing access to necessary equipment and software
• Offering guidance and feedback throughout the project
• Giving the opportunity to shadow and learn from a professional video editor
• Allowing the intern to work on live projects and collaborate with the team on a daily basis
• Providing training and guidance on VSL production and optimization
• Offering access to industry resources and networking opportunities
• Mentorship and guidance throughout the project

As the students will be working directly with the owner on this project, the selected students will get first-hand experience on how an effective VSL is created and how companies make data-centric decisions for improvements.