Social Media Campaign - Promote Environmental & Health Sustainability

Closed
Clear Air Device Inc
Edmonton, Alberta, Canada
owner
(2)
4
Project
Academic experience
150 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Videography Lead generation Search engine optimization Environmental sustainability Public health
Skills
social media marketing social media campaigns market penetration consumer behaviour clinical research sanitization e-commerce data analysis search engine optimization
Details

Clear Air Device Ltd is looking for students to help create a 1-year social media, eCommerce market penetration campaign. We want to increase brand recognition by brainstorming + building leads generation strategies that educate buyers about cost-saving and effective solutions which are backed by science and clinical research.

Our End goal: increase the click-to-conversion ratio And understand consumer behavior related to sustainable practices that affect sanitization- food safety - and health practices at home, work, and on the road. Speaking of consumer behavior - we want to drive our customers to our NEW website which is a challenge and it's taking up a lot of time BUT I know your creative minds will have some ideas

Deliverables

Accesses to create: social media and e-commerce Ads, Youtube videos, tutorials, and alike

  • Evaluate recent successful user-generated campaigns in the health industry
  • Create a strategy to build up content, and increase engagement
  • Research & implement SEO and SEM
  • Create marketing content to educate consumers about aqueous ozone
  • Automate the strategy with social media platforms *reduced costs
  • Conduct data analysis on your strategy
Mentorship
  • Students will have access to physical products to test and evaluate if needed
  • Students will interact with our CEO, communication strategist, and digital marketing specialist on a weekly basis
  • Presented ideas will be provided with feedback and constructive criticism

About the company

Company
Edmonton, Alberta, Canada
0 - 1 employees
Trade & international business, Marketing & advertising, Science

In light of current environmental challenges, numerous studies have revealed alarming levels of contaminants in our soil, food, and water, posing significant threats to our health. Motivated by this, our journey to reduce toxic loads and promote sustainability took root.

While scientific and clinical documents highlight over 100 benefits and uses for ozone technology, the existing machines are often expensive, bulky, and primarily tailored for agricultural, industrial, and clinical settings. This limitation left us feeling both frustrated and concerned.

The pivotal question arose: "How can we effectively eliminate contaminants and toxic loads from our daily essentials, such as food and water?" The answer emerged in the form of Aqueous Ozone – a safe, daily-use ozone water solution that can be applied in occupied spaces. Not only does it showcase remarkable efficiency in water and food sanitization, but medical and FDA reviews have also underscored its effectiveness in eradicating and controlling SARV-CV19.

In response to this need for accessible and sustainable solutions, ClearAir Device was established in October 2021. Our primary goal is to empower everyday individuals to harness the cost-saving benefits of ozone purification (O3) as a powerful tool to combat contamination in their health and living spaces. Join us on our journey towards a healthier, more sustainable future.