Agora Tutoring - Social Media Management and Website Content Integration
Project scope
Categories
Communications Digital marketing Social media marketingSkills
performance analytics social media management social media campaigns social media agora platformProject Goal:
The main objective is to implement and manage Agora Tutoring’s social media campaign while ensuring website copy is contextually aligned with the campaign messages. The student will be responsible for promoting Agora's focus on in-person tutoring and bridging the content between social platforms and the website to ensure brand consistency and message clarity.
Project Activities:
Social Media Management:
- Execute the pre-designed social media campaign across multiple platforms (e.g., Instagram, Facebook, LinkedIn, etc.).
- Monitor engagement, respond to interactions, and adjust posts based on performance analytics.
Content Integration:
- Review Agora's web copy to ensure it reflects the key messages from the social media campaign.
- Collaborate with the content team to adjust website text, ensuring clear bridges between social media posts and related website pages (i.e., posts link seamlessly to relevant tutoring services or tutor profiles).
Data and Reporting:
- Track social media performance metrics (impressions, clicks, conversions) and provide weekly reports.
- Analyze engagement to suggest improvements to the website copy or social media messaging as needed.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Executive Summary:
Agora Tutoring is an online marketplace akin to Kijiji, equipped with a map function similar to Uber, specializing in connecting students with local tutors for in-person educational sessions.
Company Overview:
Agora Tutoring is an online dedicated platform that connects students with local tutors for in-person educational sessions. By focusing exclusively on face-to-face interactions, Agora Tutoring aims to foster a more personalized and effective learning experience. The platform serves as a bridge between students seeking tailored educational support and independent tutors looking for meaningful teaching opportunities in their local areas.
Services:
Agora Tutoring provides a user-friendly web platform where students can search for and connect with tutors across a variety of subjects and educational levels. The service is designed to facilitate in-person tutoring engagements, enabling direct interaction and hands-on learning that virtual platforms cannot replicate.
Business Model:
Agora operates on a subscription-based model where users pay a monthly fee to access the platform and connect with tutors. Tutors, as independent contractors, set their own rates and schedules by connecting through Agora Tutoring. This model ensures a steady revenue stream for the platform while also providing tutors with a consistent flow of potential students.
Target Market:
The platform primarily targets students at all academic levels who prefer or require in-person tutoring to achieve their educational goals. This includes K-12 students, college students, and adult learners seeking professional development or personal enrichment in specific subjects. Parents looking for reliable and accessible tutors for their children are also a key demographic.
Strategic Goals:
Agora Tutoring aims to become the leading provider of in-person tutoring services within local communities. Strategic objectives include expanding its user base, increasing the number of tutors on the platform, and enhancing the overall user experience with features that make scheduling and session management more efficient for both students and tutors.
Competitive Advantage:
Agora Tutoring’s commitment to exclusively in-person tutoring sessions sets it apart in an era where virtual platforms are prevalent. This focus on local, face-to-face interactions not only improves learning outcomes but also builds a sense of community and trust among users. Additionally, the subscription model offers users unlimited access to potential tutoring, providing flexibility and value that single-session fees cannot match.