El Locale aims to expand its reach and engagement with its target audience. The goal of this project is to create a comprehensive marketing campaign that effectively communicates the unique value proposition of El Locale's offerings. The campaign should leverage both digital and traditional marketing channels to maximize visibility and engagement. The project will involve market research to identify the target audience's preferences and behaviors, followed by the creation of tailored marketing content. The team will also implement the campaign, monitor its performance, and provide recommendations for future improvements.

Key tasks include:

- Conducting market research to understand the target audience.

- Developing a marketing strategy based on research findings.

- Creating marketing materials such as social media posts, email newsletters, and print advertisements.

- Implementing the campaign across selected channels.

- Monitoring and analyzing the campaign's performance.

The project deliverables will include a detailed marketing strategy document, a set of marketing materials, and a campaign performance report. The strategy document should outline the target audience, marketing channels, and key messages. The marketing materials should be professionally designed and ready for deployment. The performance report should include metrics and insights on the campaign's effectiveness, along with recommendations for future campaigns.

Deliverables:

- Marketing strategy document

- Set of marketing materials (social media posts, email newsletters, print ads)

- Campaign performance report with metrics and recommendations

• Student will be mentored by founder who has an entreprenuer, and has been the head of marketing and sales at a consulting company.
• You will have access to a sales CRM and will work on Klayvio automations.
• You will will help develop strategy and implementation.