Viability of Frequent, Affordable & Reliable Passenger Rail and inter-city busing in Alberta and Montana / ENTR 4433 Business Plan Development
Project scope
Categories
Communications Market research Competitive analysis Market expansion Marketing strategySkills
exit strategies competitive analysis business planning finance financial planning net zero project scoping preparing executive summaries marketing planning pilot experimentProject Description: [Viability of Frequent, Affordable & Reliable Passenger Rail and inter-city busing in Alberta and Montana]
Welcome to Integrated Travel Research and Development ! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, "The Viability of Frequent, Affordable & Reliable Passenger Rail and inter-city busing in Alberta and Montana". How should we finance a pilot project? Is there an opportunity to issue shares?
Main Goal:
The primary objective of this project is to build a comprehensive business plan. We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe from September 20, 2024 - December 10, 2024.
Project Scope and Expectations:
During this project, students will deliver a comprehensive business plan tailored to Integrated Travel Research & Development..
Students will act as consultants and deliver the following business plan outline:
- Executive Summary (max 250 words)
- Company Description
- Industry, Target Customer, and Competitive Analysis
- Product/Service Plan
- Marketing Plan
- Operation and Development Plan
- Management Team
- Critical Risk
- Offering
- Exit Strategy
- Financial Plan
Company Overview:
At Integrated Travel Research and Development, we pride ourselves on the development of net zero transportation solutions that are profitable and can be deployed immediately. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.
Project Details:
This includes:
- Prioritize Integrated Transportation Hubs based on current travel patterns and forecasted population growth in each community.
- Provide a preferred pricing plan as well as service schedule.
- Determine the preferred implementation plan including initial service levels as well as phase in plan.
Final Deliverables:
- A comprehensive 10-15 page business plan as per the team of consultants' course curriculum.
Our company is committed to providing a weekly in-person meetings to mentor the team. This mentorship will be tailored to address specific project challenges and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills.
This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project.
Regular Communication:
- [Please provide a description of how you will communicate with the student.]
Scheduled Meetings:
- [Please provide a description of how frequently you will meet with the student to discuss progression.]
Resources:
- [Please provide a description of the resources you will have available for the student.]
Supported causes
Sustainable cities and communitiesAbout the company
“Rail for All” Approach
At Integrated Travel, our goal is to promote transportation equity for all individuals. Through our Integrated Travel approach, we strive to offer accessible and affordable transportation options, irrespective of income or background. By fostering connections between communities and promoting sustainability, we aim to create a future where transportation is fair and inclusive for everyone in Alberta.
We have a special focus on serving underserved communities, including indigenous and rural areas. Our dedication to transportation equity extends to these communities as well.
Our “Rail for All” Approach:
We advocate for a practical and equitable approach to addressing transportation and environmental challenges in Alberta through the implementation of Rail for All. Our focus is on utilizing new technologies on existing rail infrastructure, with the goal of promoting sustainability and responsible transportation.
Rail for All refers to the use of sustainable and cost-effective transportation methods that benefit the communities they serve. In the context of regional rail, this means retrofitting rolling stock and locomotives on existing infrastructure to increase efficiency and reduce environmental impact.
While high-speed rail may be exciting and receive media attention, it is not always the most responsible mode of transportation or investment. The construction and maintenance of high-speed rail lines can be extremely expensive, and the economic impacts may not always align with the needs of the communities they serve.
On the other hand, implementing Rail for All through the retrofitting of existing infrastructure is a more cost-effective and responsible option. It still provides a fast mode of transportation that can bring significant benefits to communities and the environment.
Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers, prioritizing regional concerns over provincial and international boundaries. To drive change, Integrated Travel collaborates with infrastructure and transportation as well as community stakeholders and supporters. stakeholders to strengthen relationships and bring economic, environmental, and equity benefits to all citizens of Alberta. We advocate for regional inter-municipality transportation network that provides seamless, door-to-door connectivity to everyone in the region. We are not a policy organization - we are a collection of professionals who beleive in building prosperity with equality.
Integrated Travel is looking to reestablish safe, reliable, and sustainable passenger rail service in the province. The goal is to increase opportunities and contribute to the health and well-being of people across Alberta.
Integrated Travel believes that a comprehensive passenger rail network, seamlessly connected to other modes of transportation, will yield significant benefits for the region's economy, environment, and more importantly, transportation equity.
Since 2019, Integrated Travel has been actively engaging, educating, and energizing the public, elected officials, businesses, and local leaders. This is accomplished through outreach efforts, Train Treks, presentations for legislators and communities, advocacy work, soliciting support resolutions and letters, publicity initiatives, coalition building, and event planning.
Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers in Alberta. We prioritize regional concerns and collaborate with infrastructure, transportation, and community stakeholders to bring economic, environmental, and equity benefits to the region. Our goal is to reestablish safe, reliable, and sustainable passenger rail service in the province, contributing to the well-being of people across Alberta. We believe that a comprehensive passenger rail network, connected to other modes of transportation, will have significant positive impacts on the region's economy, environment, and transportation equity. Since 2019, we have actively engaged the public, elected officials, businesses, and local leaders through various initiatives to raise awareness and support for our cause.