Number of individual students required: 2 teams of 3 students

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. Working with tools and programs such as System.IO + Hubspot + Ubbersugest + Wappaly + google analytics + Squarespace
4. Have support to improve our current landing pages

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

• Being the top-ranked result for the keyword: Zero Food Waste Consulting, Food waste measurement, Food surplus strategy, etc.
• At least 50 feedbacks from our target on our online survey: https://food.rethink2gether.com/quiz-consumer
• Increase the number of visitors who clicks on pricing: https://www.rethink2gether.com/pricing

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

As we are a small team, the goal for us is to delegate the project to a team that would be able to work independently with the supervision of their teachers. Depending on the duration of this project, we would be able to see them once a week for around 30 minutes during the project to give clarification, feedbacks, etc. Before the project will be started, we will give them more time of course to give all the necessary information to be ready and have all information that they need to do a good job on the project.