Digital Marketing Campaigns & Automation
Closed
Victoria, British Columbia, Canada
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Market research Digital marketing Lead generation Marketing strategy Social media marketingSkills
target market coaching sales funnel digital marketing search engine optimization learning management systems new product development leadership automationAwarely Embodied Leadership is looking for support with digital marketing and automation for launching two new online products.
- Develop digital marketing campaigns for new product releases (Awarely's signature Foundations of Embodied Leadership online course and Awarely's virtual embodied leadership coaching program)
- Develop digital marketing assets in support of digital marketing campaigns for product releases (for LinkedIn, Instagram, Enewsletter, website etc.)
- Set up digital marketing funnel and related automation for customer journey with both product releases (in Kajabi, Awarely's learning management system and coaching platform). This would include setting up related email triggers, funnels and templates.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of digital marketing campaigns and related funnel automations
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Delivery of digital marketing campaigns and automations as outline above
- Students will connect directly with me, Danielle, Awarely's founder, for mentorship throughout the project.
- The project would start with an on-boarding call to fill the student in on the brand, market positioning and project goals
- I would be available for mentorship and support throughout the program via regular project check-ins, ongoing communication via email and general feedback.
Supported causes
Good health and well-beingAbout the company
Company
Awarely advocates for trauma-informed leadership and empowers high-performing women to align their work and well-being while bridging the gender gap in leadership.
Portals
Vancouver, British Columbia, Canada
Vancouver, British Columbia, Canada