Number of individual students required: 6-8 students

OR

Number of students required to work in teams: 6 teams of 1 student or 3 teams of 2 -3 students

OBJECTIVE: As a part of our social media marketing initiatives with TikToks, Shorts and Reels, we’re looking for students to take on video-creating, shooting and editing as the main initiative. The aim is to complete around 10-20 quality and polished videos with the guidance of our project lead for our platforms.

FINAL PROJECT DELIVERABLES:

• At least 5 videos per student or 10 videos per team that have gone through video editing and approved

TO SUCCEED AT THIS PROJECT, THE STUDENT WOULD NEED:

• An ability to pick up on new technology quickly (growth mindset)
• Strongly preferred if you have a previous experience or training with video shooting; but happy to train the right candidate.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

• Research, generate ideas, and help create a strategy that demonstrates or ties to our niche, such as with eco-friendly products and practices in daily scenarios
• Film video clips with a cellphone camera and add appropriate effects and/or sounds that are trendy on Tik Tok and Instagram
• Post on platforms in a timely manner or upload the edited video files onto the respective folders on Google Drive
• Collaborate with the Coordinator, including in writing scripts and captions for educational and promotional purposes or reviewing social media posts
• Collaborating with Graphic designer and animator (if applicable to skillset) to add Plantish animations

OTHER DUTIES THAT THE STUDENT MAY COMPLETE:

• Researching and refining strategy in regard to SEO on platforms or website
• Reviewing, contributing or generating reports for data analytics and reporting
• Graphics design, such as creating or reviewing posts for Instagram or blog (proofreading, alt text)
• Other content such as blog marketing and blog writing

Digital training: digital Marketing must-knows, video shooting tips and design knowledge

Connections to different businesses: coach you to build rapport and connections with customers

Check-in meetings and career development talk: answer questions and check in on project difficulties promptly and assign tasks that help explore career passions

Ongoing support and mentorship: check in on emotions and provide industry expert contacts to build connections