Branding and Digital Presence Development

Open
PATHFINDER
Toronto, Ontario, Canada
Jessica van Thiel
Founding & Managing Partner
(4)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Videography Website development
Skills
typography graphic design video editing branding brand identity user experience (ux) web development
Details

We seek to establish a cohesive and compelling brand identity for a new project/partner. The objective is to create a distinctive logo and branding elements that reflect the project's core values and mission.


Additionally, the project involves basic video editing to produce engaging content that aligns with the brand's message. These videos will be integrated into a website that the team will help develop. The website will be hosted on Kajabi and must include e-commerce capabilities to facilitate transactions.


The goal is to create a seamless and professional online presence that enhances user experience and supports the project's objectives.


This project allows learners to apply their skills in graphic design, video editing, and web development within a real-world context.

Deliverables

The deliverables for this project include a professionally designed logo and branding package, which encompasses color schemes, typography, and visual elements. The final deliverable is a fully functional website hosted on Kajabi. This website should be user-friendly and visually consistent with the established branding.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Business & management

PATHFINDER is a social enterprise based in Canada and France, with a mission to drive global development through a trilateral model by engaging with social enterprise, academia, and policy (please our website for details about us).