Agora Tutoring - Digital Asset Design and Template Creation
Project scope
Categories
UI design Graphic design Branding & style guides Social media marketingSkills
color palette digital assets newsletters google classroom icon design promotional materials branding streamlining brand identity social mediaProject Goal:
To design a cohesive set of digital assets that aligns with Agora Tutoring’s brand identity, ensuring usability across internal platforms, applications, and external communications. The aim is to enhance brand consistency and engagement through professional-quality designs.
Support Offered:
- Access to the main logo, brand color palette, and website for stylistic reference.
- Regular check-ins with Agora’s design lead for feedback and guidance.
- Feedback tools via the Google Classroom to streamline communications.
Project Activities:
Logo Variations
- Create distinct variations of the main logo tailored to different branches of the company.
- Ensure alignment with existing branding while altering only one key element per variation.
Icon Design
- Develop a versatile icon suitable for use as a favicon, app icon, and promotional materials like laptop stickers.
- Incorporate the existing logo as a reference.
Social Media Templates
- Design templates for social media posts, adaptable for Facebook, LinkedIn, and Instagram.
- Include placeholders for visuals and minimal pre-written text.
Email and Newsletter Design
- Design professional email signatures for team members.
- Create headers and footers for newsletters, consistent with branding guidelines.
Documentation and Presentation
- Provide a document outlining design choices, usage guidelines, and formats.
Deliverables:
- Final designs in SVG, PNG, JPG, and source file formats (e.g., Adobe Illustrator, Photoshop).
- A design guide with explanations and usage instructions.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Quality educationAbout the company
Executive Summary:
Agora Tutoring is an online marketplace akin to Kijiji, equipped with a map function similar to Uber, specializing in connecting students with local tutors for in-person educational sessions.
Company Overview:
Agora Tutoring is an online dedicated platform that connects students with local tutors for in-person educational sessions. By focusing exclusively on face-to-face interactions, Agora Tutoring aims to foster a more personalized and effective learning experience. The platform serves as a bridge between students seeking tailored educational support and independent tutors looking for meaningful teaching opportunities in their local areas.
Services:
Agora Tutoring provides a user-friendly web platform where students can search for and connect with tutors across a variety of subjects and educational levels. The service is designed to facilitate in-person tutoring engagements, enabling direct interaction and hands-on learning that virtual platforms cannot replicate.
Business Model:
Agora operates on a subscription-based model where users pay a monthly fee to access the platform and connect with tutors. Tutors, as independent contractors, set their own rates and schedules by connecting through Agora Tutoring. This model ensures a steady revenue stream for the platform while also providing tutors with a consistent flow of potential students.
Target Market:
The platform primarily targets students at all academic levels who prefer or require in-person tutoring to achieve their educational goals. This includes K-12 students, college students, and adult learners seeking professional development or personal enrichment in specific subjects. Parents looking for reliable and accessible tutors for their children are also a key demographic.
Strategic Goals:
Agora Tutoring aims to become the leading provider of in-person tutoring services within local communities. Strategic objectives include expanding its user base, increasing the number of tutors on the platform, and enhancing the overall user experience with features that make scheduling and session management more efficient for both students and tutors.
Competitive Advantage:
Agora Tutoring’s commitment to exclusively in-person tutoring sessions sets it apart in an era where virtual platforms are prevalent. This focus on local, face-to-face interactions not only improves learning outcomes but also builds a sense of community and trust among users. Additionally, the subscription model offers users unlimited access to potential tutoring, providing flexibility and value that single-session fees cannot match.
Portals
