Positions available: 1-3 (teams or individual)

THE PROJECT

We are looking for a product launch campaign strategy, which we can implement leading up to our official product launch in June 2021. The main goal of the product launch strategy is to better capture our student travellers’ attention, through creating an engaging, hype campaign, that increases their interest in becoming an early adopter of MiTravel upon launch. One part of the strategy is to focus on building our mailing list subscribers in preparation for the product launch.

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO.

To ensure the successful delivery of this project, we outline some key tasks (but not limited to) which selected students will perform:

• Gain a better understanding of what MiTravel is as a company and platform, and identify a tailored campaign strategy that will deliver a successful and well-received product launch
• Conduct preliminary primary and secondary market research to strengthen your understanding of the student travellers demographic, and assess best practices of what engages them and makes them want to sign-up and become an early user of the platform
• Work collaboratively with the group of selected students and our Founder & CEO to develop strategies that will improve our online and offline presence, grow our mailing list sign-up and increase conversion rates, and recommend relevant programs, tools, and methods of engagement to consider
• Finalize and consolidate a 3-month roll-out product launch plan with a creative, compelling and engaging marketing strategy that successfully targets the student travellers market

Please note: the selected student candidates will work on this project on a part-time basis for about 10 hours per week (for a maximum duration of 8 weeks).

THE CANDIDATES

You are an ambitious, entrepreneurial-driven student looking to build a career in product marketing or strategy consulting. Full of creative ideas, you are known as the go-to person when it comes to brainstorming and executing fun marketing campaigns. In addition to being an excellent communicator, you are confident in your abilities, motivated to produce quality work, and are eager to spearhead and bring this project from concept to creation. Most importantly, you are passionate about traveling and enjoy planning for a trip!

We are looking for a couple of Marketing and/or Business students with varying backgrounds and experience. Ideally, students have the ability to work independently and collaboratively in an agile, virtual, dispersed working environment with minimum supervision.

PRODUCT MARKETING & LAUNCH STRATEGIST

• 1-3 years of marketing, project management and/or consulting experience within a technology company or start-up environment
• Self-starter who loves to take ownership and is a creative, outside-the-box thinker
• Strong attention to detail with excellent verbal and written communication skills
• Passion for start-up and product marketing with good understanding of industry trends
• Working towards a degree in marketing, communication, technology, business or similar
• Portfolio to showcase past marketing campaign, social media campaign, or case study work
• Previous study and/or work abroad experience (or intention to in the future) is an asset

At this time, we are looking to bring on 1-3 people for this specific project as outlined above. We are open to a larger student team if the students are part of a university course hosted on Riipen.

Should you have any questions, please do not hesitate to reach out to hello@mitravelapp.com for more information.

Selected students will have the opportunity to take the lead on this project from concept to creation, with ongoing support and mentorship from the Founder & CEO. To ensure successful delivery of this project, selected students will also participate in weekly group and 1-on-1 meetings with the Founder & CEO.