Strategic Business Plan for Uplift Learning Inc.
Project scope
Categories
Market research Competitive analysis Marketing strategySkills
target market competitive analysis business planning market research conversion rate optimization pricing strategies marketing strategies communication strategies business strategies user experience (ux)Uplift Learning Inc. seeks to enhance its market presence among HR professionals in high-risk industries such as construction, labs, energy, and healthcare, with a focus on Canada. The project aims to develop a comprehensive business plan with a strong emphasis on marketing strategies. Learners will conduct market research to identify key conferences, podcasts, and hubs relevant to these industries from a safety perspective. The project will involve evaluating and prioritizing target markets, researching conversion optimization strategies, and running a conversion optimization sprint. Additionally, learners will identify new offers with competitive pricing and develop a communication strategy tailored to each target market. Finally, the project will include a review of the existing website to identify information gaps and propose improvements for a better user experience.
- The deliverables for this project include a detailed business plan focusing on marketing strategies.
- A prioritized list of target markets.
- Market research in the form of lists for the following: key conferences, podcasts, and hubs relevant to these industries.
- Report on conversion optimization strategies with sprint results.
- Learners will also provide a competitive analysis-based pricing strategy for new offers and a communication strategy with tailored messaging for each target market.
- Define the relationship and differences between verticals, niches, and target markets. Focus on top two target markets.
- Additionally, a comprehensive review of the existing website with recommendations for improvements will be delivered.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Uplift Learning Inc. offers online courses for coaches, educators, health, wellness and mental health professionals. We are currently focused on developing training about wellness and resiliency but will expand into DIY Online Course and Program Design soon.
Ernestina Malheiro is the Founder and Educationalist at Uplift Learning Inc. A passionate educator and mental health advocate, she’s been on a 20-year mission to explore the role of education in mental and emotional health. Her experiences and MA research into trauma have led her to recognize the challenges faced by people trying to access appropriate, trauma-informed services. We have over 20 years experience in elearning, curriculum design, instructional design, emental health and training.