Launch soon, the party on the weekend app allows users to log in with their Spotify or Apple Music accounts to display venues based on their music listening history.

We are looking for students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

The final deliverables can come in the form of a report and/or presentation to show the best way forward.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.