The main goal of this project is to create a social media campaign strategy for Meta Sells, a young apparel company that creates affordable, eco-friendly fashionable clothes that reflect ideas and concerns of today's youth. This will involve several different steps for the students, including:

- Researching the target market and understanding the needs of the customer.

- Developing a comprehensive social media strategy to reach the target market.

- Creating a content calendar to plan out the social media content.

- Developing a budget for the social media campaign.

- Creating a timeline for the campaign.

- Developing a tracking system to monitor the success of the campaign.

By the end of the project, students should demonstrate:

- Understanding of the target market and customer needs.

- A comprehensive social media strategy for Meta Sells.

- A content calendar for the social media campaign.

- A budget for the campaign.

- A timeline for the campaign.

- A tracking system to monitor the success of the campaign.

Final deliverables should include:

- A written report outlining the research, strategy, and deliverables.

- A presentation to the company outlining the strategy and deliverables.

Supporting students with real world experience, Provide strong industry networking, Support and education during project term, Coffee chats with experienced Individuals