Digital Marketing Strategy for Publishing House

Closed
Wisdom House Books
Chapel Hill, North Carolina, United States
Carlee Frank
Publicist
2
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
target market tiktok digital marketing social media analytics
Details

We want students to help us develop a digital marketing strategy to grow and engage our target market. We want to maintain a cohesive social media theme and modern look across all platforms. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok. Analytics of post reach and audience engagement is important.

The main questions we’d like students to help us answer are the following:

  • What social media channels should we utilize? Why?
  • How can we best engage our audience and new readers?
  • How can we further develop our presence on social media?
Deliverables
No deliverables exist for this project.
Mentorship

I am a publicist at Wisdom House Books, alongside the CEO Clara, and will guide and encourage students to our common goal of excellent social media. I will be available for weekly meetings and via email for any questions or concerns.

About the company

Company
Chapel Hill, North Carolina, United States
Publishing & printing

Wisdom House Books is a Publishing BoutiqueTM, offering all the advantages of alternative publishing while maintaining a standard of the highest quality production and design. Our mission is to produce quality books that make a positive difference in the world. Whether you have an inspiring personal story of social justice, a spiritual message, a new method for academic success, or would like to publish a book of poetry, we will personally and professionally guide you and your book through the publishing process with care and integrity.