PROJECT DESCRIPTION:

Through the effective presentation of dynamic visual storytelling, Robert Young’s Unmask Fear combats ignorance with truth. Birthed in the United States and Canada, the Unmask Fear campaign serves the community at large while providing the perfect platform for governments, brands and organizations who are actively seeking to support initiatives that foster positive change through inspirational and uplifting right-action.

The 2021 edition of the Unmask Fear activation continues to focus on Hope In A Time Of Pandemic and Inequality.

The campaign begins with a coordinated physical and digital activation across Canada. Details as follows:

• 12 photographic portraits (6 men & 6 women) + one of Robert Young presented on Pattison Outdoor Digital Superboards nationwide and Habourfront Centre in Toronto
• 12 associated biographical interviews filmed and presented virtually via online platform accessible by QR code link

You will have access to our lead media consultant who will communicate regularly with you and provide all the information and clarification needed.

We want to secure sponsors for this phenomenal and powerful art installation. The ad value is $250 000 in exposure, the affiliation with this initiative is priceless.

KEY PROJECT ACTIVITES:

• Campaign research
• Packaging the presentation pitch to market to potential sponsors
• Understand our brand and mission.
• Conduct research on potential Canadian sponsors.
• Analyze potential sponsor's diversity missions and Inclusivity and Diversity outreach.
• Identify opportunities in our target market.

IDEAL ROLES/RESPONSIBILITIES:

• Market Researchers x2