PROJECT DESCRIPTION:

ABOUT COMPANY

Dwellcome is an early-stage hyperlocal onboarding marketplace startup, where amenities are recommended to new residents, short-term renters, and tourists when they relocate or visit a new community.

I work with local channel partners including Realtors, Landlords, Airbnb Hosts, and BIA’s who can create white-labeled digital curated guides based on community recommendations to match their client's, or guests' lifestyle needs.

I also want to help stores bring foot traffic back into their brick & mortar locations following the pandemic. Store owners will have the ability to manage their digital presence and if their store is recommended in a digital curated guide they will have the opportunity to offer targeted incentives in order to convert new residents into potential future customers.

What's unique about our SaaS is this is not another nearby app for a new resident to download, this is a "pay-it-forward experience" we want to provide new residents to feel surprised, welcomed, help them discover the amazing things in their new community, and have the opportunity to meet their neighbors without having to do anything on their part.

PROJECT SCOPE

I am currently finishing up a Beta development milestone, and ready to start having users (future customers) test the product in closed beta for the application.

I am also currently working/finishing up the marketing website via Webflow which I hope to have finished by Dec. 2021.

Due to our unique concept, it has been a challenge marketing the product via social media because of my lack of experience in social media marketing, and because I am targeting so many different channel partners.

I would like the opportunity to work with a team of students who can design a marketing strategy for Dwellcome that focuses on:

Social Media

- seamless brand marketing ( Currently I post everything, without a clear brand guideline)

- targeted potential sales ( as I am targeting both channel partners, and stores separately maybe I need to differentiate my postings)

- community awareness and participation ( I want people to celebrate their community, share pictures of their fave places in their neighbourhood or city/town).

- tips & best practices ( for those new to a community or even new to the country might now know about regular tips ie: Recycling programs, home maintenance tips, and perhaps this can be shared).

In-Person Marketing* [dependent if I am able to fill this position for the December Cohort)

- January 12th, 2022, Dwellcome will be exhibiting & sponsoring at an in-person conference for Realtors in the Toronto (GTA)

- Realtors are currently our primarily validated customer base

- We have a booth that is limited to a table, chair, so I need to conceptualize a unique marketing strategy for what can be used to draw people to my table

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Creation of a social media guideline, design/template
• Strategic marketing plan best practices for social media marketing
• Marketing strategy for Conferences and Events
• Tracking of Analytics due to the success of social media marketing campaigns

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Lead Project Manager (Digital Social Media)
• Lead Project Manager (In-Person Marketing)* [dependent if I am able to fill this position for the December Cohort)
• (3) Digital Design Roles

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED

• English

All projects will begin on a first-come, first-serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project.

• December cohort - December 6 to January 21
• January cohort - January 3 to February 18
• February cohort - February 7 to March 25

TIME COMMITMENT PER STUDENT:

70 hours

MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?

5

Tom Pischel

hello@dwellcome.ca