American Migraine Prevention Study -AMPS, Awareness Media Campaign project is designed to boost the online visibility and engagement of MigrainePrevention.org, with a specific focus on the American Migraine Prevention Study (AMPS). The project involves creating compelling video content to raise awareness and engagement to AMPS. Students will conduct Zoom interviews with experts, patients, and advocates to produce 30-60 second video clips. These clips will be used on the organization's homepage and social media platforms to educate and engage the public. The project will apply multimedia storytelling techniques to convey complex medical information in an accessible and engaging manner.Additionally, the project includes setting up a dedicated YouTube page for Migraine Prevention, which will serve as a hub for video content and provide links to relevant research articles. This project allows students to apply their skills in digital media production, communication, and social media management while contributing to a meaningful cause.

The project will deliver a series of short, engaging videos designed to recruit those that suffer with chronic Migraines for AMPS. These videos will be optimized for online platforms to ensure maximum reach and engagement. Additionally, the project will include a strategy document outlining the distribution plan for the video content across various digital channels. The deliverables will also include a report on audience engagement metrics to evaluate the campaign's effectiveness. Students should have professional and or personal knowledge of migraines.