Market Research - Virtual + Hybrid Online Events Platform
Project scope
Categories
Communications Market research Marketing strategy Information technologySkills
presentations content reuse market size scalability business case integrated marketing communications market research exhibitions persistence managementeventZoo provides an eVenues and events multi-channel platform that supports the hosting and management of virtual + hybrid events on a global scale. It incorporates an integrated marketing engine, and features integrated cinema-quality video, immersive 3D spaces and dynamic, interactive exhibits, and a unique TV “studio” space for live virtual presentations. eventZoo is scalable, customizable, and template driven. Creators can easily create, edit, and reuse content to deliver unique and personalized user experiences.
We are looking to conduct a market research project to assist us in positioning our product. In this respect, we would like you to run a preliminary business case pricing and market sizing activity that will focus on:
· Total Addressable Market globally - including Virtual exhibitions (not just the event, but the persistence of the exhibit), job fairs, product launches, influencer live broadcasts, congresses, satellite meetings, and internal corporate meetings
· Competition
· Reseller model, %, rental options for local "studio" space for live > virtual presentations
· Highest potential locations (where the most meetings occurred in the past) globally (city-wise)
· Potential pricing of custom 3D space options for creating own venues
· Ticketing take %
· % of events that involve tickets
· % of sale that comes to event platform for integrated ticket purchase (net of credit card)
About the company
eventZoo is a newly established company that enables clients to host and manage 3D, immersive virtual and hybrid online events on a global scale using a proprietary, multi-channel technology platform.