Integrated Marketing Case Competition
Project scope
Categories
Communications Marketing strategy MediaSkills
senior fitness marketing market research integrated marketing communications marketing planning marketing strategies creativityStrongerU Senior Fitness invites the students in MARK 3029 to demonstrate their creativity and marketing mastery through market research and analysis, review of our existing marketing strategies, and ability to develop a marketing plan.
Our organization is looking for students who can help us to develop an integrated marketing communications plan including recommendations on our marketing and promotional strategy.
We are available to communicate with students via: Text, Email, and by phone.
Student's primary contact: Emily Johnson, Founder and Creative Director
About the company
StrongerU Senior Fitness empowers recreation, fitness, and wellness professionals, and senior-serving organizations to deliver exceptional senior fitness experiences. We are the first senior fitness education company globally to offer online instructor certification and 30 minutes of new class content monthly in a rotation of four formats: Cardio, Strength, Stretch, and Circuit. Individuals and organizations across Canada, the US, Australia, and New Zealand have become StrongerU Senior Fitness Instructors to enhance the health and fitness of the seniors they serve.