The main goal for the project is to visually communicate La Fleur Digital's core services—Branding, Web Design, and Web Development—through engaging and coherent illustrations on its website. The visuals need to reflect the unique qualities and processes of each service and harmonize with the company’s overall branding and message.

Proposed Work

• Branding Illustration (Flower): Create 2 illustrations that use flowers to represent the growth and blossoming of a brand's identity.
• Web Design Illustration (Colour Palette): Develop 2 illustrations centred around a colour palette.
• Web Development Illustration (Cogwheel): Craft 2 illustrations where cogwheels symbolize the intricate processes of web development.

Deliverables

• 3 main illustrations that represent our 3 core services to be used here: https://dev.la-fleur.digital/what-we-do/
• 3 simpler illustrations that represent our 3 core services to be used here: https://dev.la-fleur.digital/

General Notes:

• File format is SVG.
• Ensure consistency across illustrations, keeping them cohesive with La Fleur Digital’s branding.
• Maintain simplicity for clarity.
• Reflect diversity and accessibility.

We will provide comprehensive support to students throughout the project, ensuring they have the resources and guidance needed to succeed. This includes:

• Staff Time: Dedicated time from our design and development team for regular check-ins, feedback sessions, and mentorship.
• Access to Tools and Technology: Access to our design software, including Figma and Adobe Creative Suite, and collaboration tools like Trello and Notion.
• Access to Data: Relevant brand assets, style guides, and examples of our previous work to help inform their designs.
• Feedback and Reviews: Continuous feedback on their progress, with detailed reviews at each milestone to ensure alignment with our branding and project goals.
• Final Presentation: A platform to present their final work to our team, receive constructive feedback, and discuss potential implementation.