The Coalition for Canadian Police Reform is a new non-profit. We are busy building the backbone of our organization. Projects planned for now that will be completed before this project commences will provide the building blocks for a social media campaign designed to educate, inform and recruit members. In particular the campaign will target recruitment of attendees for our conference called First Annual Conference on Canadian Police Reform for June 15,16 2022.

We are looking for 2 Level UP students who will activate a campaign on all of our Social Media accounts. Currently we are very active on LinkedIn but we need our Twitter, Instagram and Facebook to provide intregrated messaging. We have applied for Google AdWords for Non-Profits and hope to qualify by the time this project commences.

The project will consist of:

• Review Communications work completed prior to this project.
• Adopt or adapt the previously completed materials to meet your style and create appropriate templates for posting to each social media channel.
• Develop a work plan for the two month period of your engagement
• Get to work marketing the Coalition for Canadian Police Reform on all channels.
• Monitor success of your campaign and report metrics back to the executive.
• Adapt the campaign to meet or exceed targets for engagements that we will establish in partnership with you.
• At conclusion deliver a report (written and aural) to the Operations Committee that advises next steps and will orient the next Level UP team.

Launch meeting with the team to start the project.

Weekly planning meetings for the social media campaign (1hr)

Continuing availability by text, email and phone to answer questions and approve media.