Awareness Campaign Plan
Project scope
Categories
Community engagement Event planningSkills
key performance indicators (kpis) marketing promotional materialsOur organization is passionate about promoting social causes. We want to increase awareness about a particular topic.
We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.
This will involve several different steps for the students, including:
- Familiarizing themselves with the social cause, our mission and goals.
- Identifying groups that the campaign will target.
- Identifying ideal outcomes and key performance indicators (KPIs).
- Identifying potential sponsors and partners who can support our campaign.
- Creating a promotion and marketing plan.
Bonus steps in the process would also include:
- Assisting in the development of leaflets, posters, videos, and / or brochures.
By the end of the project, students should demonstrate:
- Understanding of the social cause, our mission and goals
- Identification of target groups
- Identification of ideal outcomes and KPIs
- Identification of sponsors and partners
- Creation of a marketing plan
Bonus steps would include:
- Designing promotional materials for our campaign
Final deliverables should include
- A final report.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our organization’s mission and goals
- Our awareness campaigns
- Input on choices, problems or anything else the students might encounter.
About the company
AG Strategy Consulting, headquartered in Saskatoon, is a business, organizational, and leadership consulting firm dedicated to guiding organizations through strategic planning and effective implementation. Our ethos revolves around leading change with respect, prioritizing well-being, and fostering innovation. At the heart of our approach is a commitment to inclusion, ensuring that every strategy we develop is inclusive and considerate of diverse perspectives. Our priority is not just the success of your organization but also the well-being of your people, as we believe that a healthy, inclusive environment is the key to sustainable growth and positive transformation. Trust AG Strategy Consulting to be your partner in navigating the complexities of organizational change with integrity and foresight.