Digital Marketing Strategy Enhancement for OneTeamMVMT
Main contact
Portals
-
Vancouver, British Columbia, Canada
Project scope
Categories
Competitive analysis Digital marketing Marketing strategy Market research Social media marketingSkills
content creation strategy development social media newsletters social media content competitive analysis tiktok market research digital marketingOneTeamMVMT aims to strengthen its digital marketing and social media presence to better engage with its audience and expand its reach. The current strategy needs refinement to effectively communicate the brand's message and values. This project involves analyzing the existing digital marketing efforts, identifying areas for improvement, and developing a comprehensive strategy (and associated content) that aligns with the company's goals. The team will focus on optimizing social media content, increasing engagement rates, and exploring new platforms to reach potential audiences. By applying existing knowledge of digital marketing principles, learners will gain practical experience in strategy development and execution. The project will involve tasks which may include: conducting market research, analyzing competitors, creating a content calendar, creating content (such as video reels / TikTokโs, stories, static posts, newsletter content and ideas, and the like.
The deliverables for this project include a detailed digital marketing strategy document outlining the proposed enhancements, a content calendar for social media platforms, and minimum 5-10 reels/TikTokโs using existing video media from our organization. Additionally, the team will provide a report on market research findings and competitor analysis. The strategy document will include specific recommendations for content types, posting schedules, and engagement tactics to improve OneTeamMVMT's online presence.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
OneTeamMVMT is a non-profit organization (NPO) that creates opportunities for youth development and lifelong engagement in sport, through opportunities which promote athleticism, artistry, and inclusivity โ such as the team discipline of synchronized skating. Synchronized skating is a co-ed sport which is comprised of 90% females, and provides an outlet for individuals to stay engaged in sport for life. This sport plays an important role in keeping females engaged in healthy, active living, by providing access to a team activity that combines artistry and athleticism. Female-dominant sports are particularly in need of support; according to Canadian Women and Sport, 1-in-3 females leave sport by their late teens, compared to 1-in-10 males. According to CAAWS, if a girl isnโt participating in sport by the age of 10 there is only a 10% chance of them being physically active at age 25.
Our NPO successfully proliferates the sport of synchronized skating through our year-round initiatives.
Main contact
Portals
-
Vancouver, British Columbia, Canada