We have recently changed our logo to one we really like. Our core communications and web-site does not fully amplify our brand. We would like to add some design kaboom to our website and other visuals for reports and powerpoint slides that truly reflect our image.

We are a niche player in the performance improvement and performance development field with a unique value proposition. We are able to get people up to speed in any job or talent role up to 3X faster and create results sooner.

We simplify work that is normally very complex for large and mid-sized organizations. Consequently our brand should be clean, lean and free from distractions, like the quality work we do.

Students will have an opportunity to work and communicate as a team and develop a comprehensive set of visual elements with creative play and sound direction.

Students will design a brand-aligned array of visual elements for web, icons, reports and White paper publications, and powerpoint slides and a style guide to set the tone for our branded communications.

Students will need to analyze the existing site and communications visuals to determine an overall brand direction that sets a bold defined tone for future publications and communications.

Then they need to create an array of visual elements and a style guide inline with these themes.

There are also a few Powerpoint visual slides (3-4) where we need to visually strengthen our message.

MS Publisher integration will be needed for report visuals.

I will meet and guide students and give them feedback on what designs work and why and which don't work. I will help them define and set project goals and timelines and set up initial team discussion meetings with them. I will also be on hand to answer any questions as the project develops.