**This project is only being presented to students in the Level Up program for which the grant will be provided. **

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand
• Research into other potential revenue streams that could be pursued by the company.
• Compiling information related to the jewellery industry.

We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services.

Research competitors using publicly available databases

Research general information regarding the jewellery business.

Students will work closely with the company owner who is supervising and available for questions Via text, phone, or email. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.