PROJECT DESCRIPTION

Malahat Valuation Group is a boutique business valuation and commercial real estate appraisal company. We answer the age-old question "what is it worth ?" When our clients need to sell, leverage or reorganize their assets we provide them independent opinions of value to support those transactions. We provide our clients peace of mind that the values will stand up to scrutiny by lenders, the Courts and the CRA.

While we are value experts we lack digital marketing prowess, we are looking for a team to help us develop a social marketing strategy and implement the tools to make it work. Part of the scope of work includes developing a lead magnet, capturing leads into a CRM system and setting up an automatic nurturing campaign to keep our firm top of mind when a value triggering even takes place.

KEY PROJECT ACTIVITIES

• Digital marketing plan development
• Lead magnet development
• CRM system implementation
• Nurturing automation

IDEAL ROLES/RESPONSIBILITIES

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

• Ability to research and develop a cohesive digital marketing strategy and plan including specific goals objectives that are tied to a realistic timeline
• Ability to research, analyze and select appropriate online tools to meet the digital market plan objectives
• Implement and integrate the selected online tools to attract, capture and nurture client leads through the system to achieve the marketing plan objectives.

FINAL PROJECT DELIVERABLES

• Digital Marketing Plan
• Lead capture and nurturing system

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED

• English

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project.

• December cohort - December 6 to January 21
• January cohort - January 3 to February 18
• February cohort - February 7 to March 25

TIME COMMITMENT PER STUDENT:

• 70 hours

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?

• 3 to 5

PROJECT MENTOR NAME: Ernest Bednarz

EMAIL ADDRESS: ernest@malahatvaluationgroup.com