NUTRICURA VETERINARY CLINIC MARKET DATA
Project scope
Categories
Market research Operations Project management Product or service launchSkills
competitive analysis business strategy marketing strategy researchWe are looking for students to identify the following new opportunities for our NutriCura brand. Insights would greatly aid us with our launch and marketing communications strategy to small animal veterinary clinics in Canada and the US.
Areas that would be of greatest interest are:
- exploring small animal veterinarians perception and general level of interest in a NutriCura option within their clinic
- validating market size of veterinary medical diets , quantify market size by kibble vs canned
discover what are the top 5 medical conditions that medical diets are prescribed for
- Determining the minimum viable product range with small animal veterinarians
- Exploring future opportunities within small animal clinics ie natural pet health supplements
- Conduct primary research: engaging with small animal veterinarians via online or telephone survey interviews
- includes secondary research: trends, new startups, research in an area
About the company
WellyTails manufactures in our own Ontario facility premium pet food base mixes, natural pet health supplements, pet treats and pet food toppers.