Our Rotary Home can offer a virtual internship opportunity for 1-2 teams.

OUR PROJECT SCOPE

The Rotary Home needs some branding and possibly some graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for the Rotary Home. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations, and more!

We believe this project will require:

• Research to define our unique brand position and create consistent promotional messaging
• Name Proposal that highlights brand awareness and brand positioning
• A branding guide for us to use
• Using tools to design prototypes that can be implemented into our marketing collateral

We will give you access to organizational assets to support this project such as personnel, website analytics and brand collateral, and more. We can also suggest names of competitors and comparators to research.

Also, we are looking at if this is included, if not we can look at a separate group?

• Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy based on your organization's budget and current marketing strategy.
• Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion).
• Social Media: An analysis of how to leverage social media channels to reach different customer groups
• Conduct external analysis (including customer, competitor, market, and environment) and marketing mix performance.
• Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, phone, or email)

Primary Contact: Cindy Wheeler

Volunteer Coordinator/CindyWheeler