Augmented Reality Marketing Strategy for ARCortex

Open
ARCortex
Los Angeles, California, United States
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Marketing strategy
Skills
No skills listed
Details

ARCortex, a leader in Augmented Reality (AR) with 30 years of experience, seeks to enhance its marketing strategy to promote its services and increase its client base. The project aims to explore, design, and help implement a comprehensive marketing strategy that leverages ARCortex's unique capabilities in AR. The team will need to understand ARCortex's current services and upcoming products to devise a strategy that includes modifications to the website, social media campaigns, and other relevant marketing tactics. For instance, the website could incorporate AR elements, such as displaying the site as a virtual page on the ground. The project must consider cost and resource constraints, ensuring that proposed implementations are feasible and prioritize actions that offer the highest impact.

Deliverables

- A detailed marketing strategy document outlining the proposed AR-based marketing tactics.


- A redesigned website mockup incorporating AR elements.


- A social media campaign plan that leverages AR to engage potential clients.


- A feasibility report analyzing the cost and resource requirements for each proposed tactic.


- A prioritized action plan for implementing the marketing strategy.

Mentorship

Expertise in AR. Access to our software to prototype. Regular weekly meeting to review progress and provide guidance. Access to marketing documents developed before, underdtanding of the market trends

Supported causes
Industry, innovation and infrastructure

About the company

Company
Los Angeles, California, United States
2 - 10 employees
Automotive, Construction, engineering & trades, Defense & security, Entertainment, Government

ARCortex develop custom AR applications building on 30 years of experience in that sector. Our flagship development, the Emergency Response Information System (ERIS) provides situation awareness and training for first responders using AR