Digital Marketing Template
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
presentations target market digital marketing marketing materials marketing project scoping marketing strategies search engine optimization analytics social mediaOur company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Project Scope and Expectations:
During this project, students will create digital marketing materials for our products and services.
By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.
Company Overview:
At [Your Company Name], we pride ourselves on [mention core values, mission, or unique aspects of your company]. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.
Project Details:
Provide more detailed information about the project, breaking down tasks and milestones. This includes:
- Create Marketing Materials
- Recommend marketing strategies
- Social media management
Final Deliverables:
Provide details about what the student will upload to the platform as their final deliverable(s).
- Final document containing all of the marketing materials created & recommended strategies.
- Social media posts
- SEO execution plan
Bonus steps would include:
- Recommending SEO strategies
For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.
Benefits for Students:
- Develop skills in digital marketing strategies, analytics, and campaign management.
- Gain exposure to real-world, industry-relevant challenges.
- Access potential networking opportunities with industry professionals.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
About the company
Advertising agency specializing in Google Ads, Meta Ads, Newsletters, Shopify stores and website management.
This project is for Vloe's client.