Digital Content Marketing Strategy

Closed
Elevate Resiliency
Toronto, Ontario, Canada
Employer
(7)
3
Project
Academic experience or paid work
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Creative writing Social media marketing Marketing analytics
Skills
marketing strategies digital content marketing financial literacy marketing planning resilience decision making research
Details

We would like students to help us with creating a concise effective marketing plan that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Elevate Resiliency seeks to improve the economic security of racialized women and youth by increasing access to wellness and well-being supports, financial literacy and opportunities for economic advancement through building strong communities.

Our programs impart practical coping strategies, decision making, financial literacy, promote healthy lifestyles, encouraging positive health behaviours and opportunities for economic development.

Ultimately, you will be working on a clear concise marketing strategy for our organization, including possible video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Research other organizations with similar mission, vision and values as Elevate Resiliency
  • Present a concise SWOT/ Comparative analysis
  • Create a holistic marketing plan to promote our programs and services.
  • Identify media outlets that are most beneficial to share our story
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made as necessary.

The majority of our communication will be done virtually via Zoom, Google meets, etc... and email.

About the company

Company
Toronto, Ontario, Canada
Education, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Events services

Elevate Resiliency is a safe space community that supports and advocates for gender-based violence prevention, decent work, Wellness & Well-being, equity, diversity and inclusion.
We exist to provide a safe space for Black women/mothers and youth to engage in meaningful experiences while building their capacity for self-actualization.
We seek to improve the economic security of racialized women and youth by increasing access to wellness and well-being supports, financial literacy and opportunities for economic advancement through building strong communities.
Our programs impart practical coping strategies, decision making, financial literacy, promote healthy lifestyles, encouraging positive health behaviours and opportunities for economic development.