The main goal of the project is to improve the web and social media presence of Skillcity Institute by crafting brand messaging and assets. This includes integrating social media components and strategies, creating brand assets, and improving web presence and messaging.

Tasks learners need to complete to achieve the project goal include:

- Analyzing the current brand messaging and assets of Skillcity Institute.

- Developing a brand identity strategy messaging for Skillcity Institute.

- Integrating social media components and strategies into the brand messaging.

- Creating brand assets to enhance brand recognition and positioning.

- Conducting a web presence audit and improving messaging based on the findings.

Final deliverables should include:

- A comprehensive brand identity strategy messaging document.

- Social media components and strategies integrated into the brand messaging.

- Brand assets such as logos, graphics, and visual content.

- A report on the web presence audit and messaging improvement recommendations.

Skillcity Institute is excited to welcome Work Integrated Learning (WIL) students to collaborate on the Crafting Brand Messaging and Assets, Improving Web and Social Media Presence project. Committed to ensuring the students' success, Skillcity will provide dedicated staff time for supervision, fostering regular communication and collaboration. Supervision includes check-ins and feedback to guide project progress and maintain alignment with Skillcity's goals. Students will have access to organizational data, including our current brand assets and information resources.

Moreover, we offer access to relevant software and tools, as well as orientation on relevant field-related information, which will enhance the student's knowledge and skill development. We hope that this support will enrich the student's learning experience and contribute to the creation of a high-quality final project. Skillcity is confident in the success of this collaboration and looks forward to achieving impactful results together with the WIL students.