The main objective of a marketing strategy project is to develop a comprehensive plan to achieve the organization's marketing goals and objectives.

This involves analyzing market trends, identifying target audiences, defining competitive positioning, and outlining tactics and channels to reach and engage customers effectively.

The project aims to provide a strategic roadmap for the organization to maximize its marketing efforts, increase brand awareness, drive customer acquisition and retention, and ultimately, achieve sustainable business growth and success.

By the end of the project, students should demonstrate:

1. Market Analysis: Conduct comprehensive research to understand market trends, customer preferences, industry dynamics, and competitive landscape.
2. Target Audience Identification: Define and segment target audiences based on demographic, psychographic, and behavioral characteristics.
3. Goal Setting: Establish clear and measurable marketing objectives aligned with business goals.
4. Competitive Analysis: Analyze competitors' marketing strategies, positioning, strengths, weaknesses, and market share.

Brand Positioning: Define the organization's unique value proposition and positioning.

Final deliverables should include:

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our website, products and services
• Our current understanding of our website’s accessibility features
• Input on choices, problems or anything else the students might encounter.