The main goal of this project is to create a marketing strategy for CMJ Entertainment Inc.'s podcast to introduce the show and gain new subscribers and build followers. This will involve several different steps for the students, including:

- Researching the podcast industry and best practices for marketing podcasts.

- Developing a comprehensive marketing plan for the podcast.

- Identifying potential target audiences and creating content to engage them.

- Creating a promotional plan for the podcast, including social media campaigns, email campaigns, and other forms of outreach.

- Developing a budget and timeline for the marketing plan.

- Testing and evaluating the effectiveness of the marketing plan.

By the end of the project, students should demonstrate:

- Understanding of the podcast industry and best practices for marketing podcasts.

- Comprehensive marketing plan for the podcast.

- Identification of potential target audiences and content to engage them.

- Promotional plan for the podcast, including social media campaigns, email campaigns, and other forms of outreach.

- Budget and timeline for the marketing plan.

- Testing and evaluation of the effectiveness of the marketing plan.

This project offen works with sponsors for the project, A finders fee will be added if they find a client.