Our company, Esports How, is going through a business reposition and has changed its target market. Additionally, our new business model caters to both a consumer and a business market. As a result, we need to complete an entire market research sprint on B2B and B2C market segments utilizing our warm and cold relationships.

Market research is fundamental to any business' success, and you'll have the opportunity to learn about this enlightening process from step 1 through the eyes of a startup.

Project Details

• Participate in market research calls with Esports How's owner (and eventually gain the opportunity to lead calls).
• Implement and improve on our outreach processes with cold and warm prospects – from both B2B and B2C market segments.
• Analyze market research data to find patterns and consistency.
• Organize and schedule a large number of calls to prevent conflicts and reduce wasted time.
• Help us improve our line of questioning to remove biases, and learn new insights.
• Go through and/or expand upon our competitive analysis research.
• Use qualitative, and quantitive data to help better understand the target market (with data modelling where possible).
• Aggregate market research leads through various sources as well as determine new sources to find market research leads
• Update our market research database and customer relationship manager (CRM).

Mentorship and Support

We'll be working directly with students to provide complete training and ensure we aren't throwing them into the deep end from the start. That'll be as many hours needed to ensure a student has sufficiently learned the processes and is confident in their ability.

We'll continue to work with students to course-correct and provide feedback whenever possible.

Supervision

We’ll have a few training sessions at the beginning of the project to ensure the student feels comfortable with their work allotment. All content submitted will be reviewed by a staff member and direct feedback will be provided per content piece.

Additionally, we’ll have weekly team meeting calls to go over completed deliverables and daily office hours for students that need additional support, ask questions, or would like to work in a virtual office.