We hope to revamp our email/onlinke marketing to increase engagement with our existing customers.

We would like to collaborate with students to create new email and LinkedIn campaigns.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Recommending new email campaigns and drafting emails.
• Creating a list of targeting companies and the decision making employees within those companies.
• Considering the subject line, clarity, tone, and length of our emails.
• Recommending a frequency for our marketing emails.

Bonus steps in the process would also include:

• Recommending email marketing tools.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Recommendation of new email campaigns
• Consideration of marketing email elements
• Recommendation for our emailing frequency

Bonus steps would include:

• Recommending email marketing tools

Final deliverables should include

• A final report.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Input on choices, problems or anything else the students might encounter.