Our goal is to create a professional sales strategy that helps to increase participation and sales in our upcoming summer workshops in Italy. We hope to find a more effective way to match our workshops with students that are passionate and determined to improve their skills and the ability to perform in an ensemble setting. Our organization is able to offer a virtual internship opportunity for 4 students.

The primary focus for the student will be:

• Conducting a full audit of our workshops website and main website; define our organization's brand and core value proposition; identify strengths and weaknesses of our current sales approach; assess where and how to improve our company sales and differentiate from our competitors.
• Create an attractive marketing campaign that combines the students' passion for music with the love to travel to unexplored places like Italy.
• Assessing our industry’s landscapes and competitor websites for sales and business development insights.
• Compiling a list of our current contacts and expendable resources.
• Reaching out to untouched connections and potential clients in seek of professional relationships.
• Working alongside our sales and marketing team to create a functional and successful sales strategy for the upcoming summer workshops.

Our goal at the end of this experience is:

• Professional Sales - For the student(s) to help us improve our brand's presence and capture greater market share.
• Sales Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. HubSpot, Google Sheets, Excel)
• Attend virtual workshops and virtual sales meetings when necessary.
  

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook Messenger and Instagram.

Primary contact: (Giuseppina Magri, CEO)

Secondary contact: (Dora Ciacca, sales assistant)