PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

The project's main goal is branding of the app we are working on that is focused on outdoor activities that will help make it easier to organize outdoor activities, specially hiking and camping.

The project has three tasks

• Icon/Banner UX: You will need to come up with an App Icon and App Banner that will work across different platforms like iOS, Android and Web. You will be using Canva to design the icon but you can use any Design tool you want. Canva is a easy to use multipurpose design tool that will definitely help you with your career.
• App Name: Thepurpose of this task is to come up with an App Name and its tag line. You will have to come up with many names and then do a little bit of market research to see which name resonates the best.
• App Description: You will need to come up with an app description that will be specific to Apple AppStore, Google PlayStore and Web. You will need to come up with description that can resonate with consumers specific to each platform.

About Marsgoat:

Marsgoat is dedicated to create consumer apps with focus on outdoor activities. Our main principles are :

• Productivity
• Transparency
• Security
• and being minimal

When working with or at Marsgoat, we guarantee you there is zero tolerance with any sort of bullying or discrimination. We welcome anyone and everyone.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 4

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• UX Design that will help with App Icon, Banner
• Product Manager skill that will help with App Name, tag line and Description for each platform

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• The final deliverable will be the branding of the project which will have an App Icon and Banner, App Name and its Tag Line and App Description for each platform.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Siddharth Molleti