Agora Connections - Odoo ERP Website Optimization
Project scope
Categories
Branding & style guides Market research Competitive analysis Marketing strategy Website developmentSkills
target market web navigation user experience (ux) professionalism competitive analysis style guides marketing website optimization enterprise resource planning researchProject Summary for Odoo ERP Website Optimization
Objective: Agora Connections has recently partnered with Historia Studio and we have transitioned into offering Odoo ERP solutions, but this is not yet fully reflected on our website or our partners website. The goal of this project is to optimize the website content to highlight our new Odoo services, while conducting research on successful competitors to ensure we present competitive packages and effective messaging that resonates with our target market.
https://www.agoraconnections.com
https://www.odoo.com/partners/historia-studio-10743016?grade_id=3&country_id=36
Scope of Work:
- Competitor Research: Conduct research on competitors who offer Odoo or similar ERP services, analyzing their website content, pricing packages, and marketing language to identify industry trends and successful strategies.
- Content Revision: Based on the research, optimize Agora Connections' web content to showcase our new Odoo ERP offerings. This will include updating landing pages, service descriptions, case studies, and client testimonials.
- Product Offering Development: Create Odoo ERP service packages that are competitive and aligned with what the market is currently offering, ensuring clear and attractive pricing tiers.
- Voice and Tone Alignment: Standardize the website's voice and tone to reflect Agora's expertise in Odoo while remaining approachable to small business owners unfamiliar with ERP systems.
- Wayfinding and UX: Improve the user experience by restructuring the website navigation to make it easier for visitors to explore and understand our Odoo services.
Key Deliverables:
- Competitor Analysis Report: A comprehensive report detailing competitor websites, their Odoo ERP offerings, pricing packages, and the language they use to market their services.
- Updated Website Content: Revise and expand the website’s content to emphasize Agora Connections' new Odoo ERP services, including service pages, case studies, and testimonials.
- Product Pricing Packages: Develop competitive and transparent pricing tiers for Odoo ERP implementation, customization, and ongoing support.
- Style Guide: A detailed style guide to ensure consistent voice and tone across all Odoo-related content, emphasizing professionalism and approachability.
Final Deliverables:
- A detailed competitor analysis report.
- All updated web content highlighting Odoo ERP services.
- A product pricing structure for Odoo services.
- A style guide outlining the voice, tone, and formatting standards for Odoo-related content.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Quality educationAbout the company
Agora Connections is a contracting and consulting firm that specializes in Odoo development, web development, and process automation for small to mid-sized businesses. This branch of Agora leverages cutting-edge technology to enhance business efficiency and promote scalability. By offering customized digital solutions, Agora Connections is dedicated to helping businesses modernize their operations and increase their market competitiveness.
Services:
Agora Connections provides a diverse range of services to meet the needs of small to mid-sized businesses:
Odoo Development:
-Tailored Odoo ERP solutions to streamline business processes, integrate workflows, and support overall business management.
Website Development:
-Custom web solutions, from basic websites to advanced e-commerce platforms, designed to reflect the client’s brand and business objectives.
Process Automation:
-Advanced automation solutions to optimize operations, reduce manual effort, and boost efficiency.
Digital Transformation Consulting:
-Strategic guidance and expertise to lead businesses through digital transformation, ensuring they leverage technology effectively to meet their goals.
Business Model:
-Agora Connections operates on a flexible project-based and retainer model, allowing businesses to engage the firm for specific projects like Odoo implementation or website creation, or for ongoing services that include process optimization and technical support.
Target Market:
-Agora Connections primarily targets small to mid-sized businesses across various industries. The firm supports startups, established enterprises, and family-owned businesses seeking to enhance efficiency, improve online presence, and adopt new technologies.
Strategic Goals:
-Service Expansion: Continuously broaden the range of technology offerings, such as integrating emerging ERP technologies like Odoo.
Increased Market Penetration:
-Focus on expanding into underserved markets and industries, promoting digital transformation benefits.
Partnership Development:
-Build strategic partnerships with tech providers and specialists to offer comprehensive solutions tailored to clients’ needs.
Competitive Advantage:
Agora Connections stands out through:
Customized Solutions:
-Digital strategies tailored specifically for small to mid-sized businesses.
Expertise in Odoo and Agile Processes:
-A team skilled in the latest technologies, including Odoo ERP, ensuring rapid adaptation to market changes.
ROI-Focused Outcomes:
-Solutions that directly impact revenue growth, cost reduction, and operational efficiency.