Unconventional Marketing strategies and implementation

Open
Vancouver Water Adventures
Vancouver, British Columbia, Canada
Owner
(2)
3
Project
Academic experience
700 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Advertising Customer segmentation Marketing strategy Marketing analytics
Skills
marketing marketing strategies research digital advertising advertising campaigns advertising management advertising strategy
Details

Find new ways outside of conventional marketing to reach and convert our guests. We typically see consultants, and marketing companies suggesting the same thing over and over. We would like to expand beyond the normal marketing strategies and discover some new ways to reach consumers.

Deliverables

Expected outcomes

Research and discover new ways to reach customers

Research and discover how customers find and purchase similar products

Research and discover customer trends for our products


Deliverables

Produce and implement new strategies

Produce research and data on customers

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Vancouver, British Columbia, Canada
11 - 50 employees
Entertainment, Sports & fitness, Travel & tourism

What's more fun than Seadoos, Paddleboards and Kayaks!?! Exploring the galaxy on a personal inner-space travel craft. Unfortunately that technology doesn't exist yet so do the second most awesome thing and hit the waves of Vancouver for fun and adventure.