Small Business and Marketing Campaign
Project scope
Categories
Market research Competitive analysis Financial modeling Market expansion Sales strategySkills
marketing strategies target audience marketing materials marketing social justice social media content market research researchThe main goal for the project is to create a marketing campaign for Nikisar Inc that will increase community engagement and awareness of the company's mission to use cinema as an instrument for social justice. The campaign should also aim to attract small businesses to collaborate with Nikisar Inc in their productions.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and small business needs.
- Developing a marketing strategy that aligns with Nikisar Inc's mission and goals.
- Creating marketing materials such as social media content, flyers, and promotional videos.
- Implementing the marketing campaign and measuring its effectiveness through engagement and collaboration metrics.
By the end of the project, students should complete the following tasks:
- A comprehensive market research report outlining the target audience and small business needs.
- A detailed marketing strategy that includes the use of various marketing materials.
- Developed marketing materials such as social media content, flyers, and promotional videos.
- Implementation of the marketing campaign and a report on its effectiveness.
Final deliverables:
- A final report including the market research, marketing strategy, and campaign implementation details.
- A presentation explaining the research, strategy, and campaign outcomes.
Mentorship programs have become an increasingly popular resource as organizations
recognize the value of employee development.
Mentorship relationships happen naturally within any professional setting when someone with more experience (the mentor) offers valuable insights to someone with less experience (the mentee). But establishing formal mentorship programs adds the structure and consistency necessary for long-lasting and positive outcomes. In the process of supporting candidates in the completion of the project the mentor will guide them with 5 hours of their time and resources in their specific interests order for them to successfully complete the project.
Supported causes
Peace, justice and strong institutionsAbout the company
Nikisar Inc is a media and production house that creates short stories for the purpose of social justice in the community. It uses the community members as the cast to bring about real life on screen. Nikisar Inc believes that cinema can be used as an instrument for change .