As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new angle for our existing products that customers know and love.

When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product.

Our specific need is to determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.

We would like to understand our customer base through surveys and conversations with our present and future consumers to gather insights into buying behaviors, expectations, and experiences with us and our competitors.

Successful outcomes include a market research report, informed by primary data collection. This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.

Students will connect directly with the employer for mentorship and supervision throughout the project.

Throughout the onboarding journey, we maintain an active and supportive role. Our team is readily available to provide necessary guidance, clarify doubts, and offer mentorship. We understand that learning can be dynamic, so we adapt our support based on the individual progress of each learner. This ensures that they are never left without the assistance needed to complete the project.