Plufl - Market Engagement Project
Project scope
Categories
Biotechnology Product or service launch Sales strategy Copy writing Social media marketingSkills
content creation competitive analysis social media strategy blog posts market research blogs branding innovation english languagePROJECT DESCRIPTION/DESCRIPTION DU PROJET:
[Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.]
Company Description:
The Plufl offers a one of a kind napping product that is inspired after the classic dog bed and provides the ultimate napping experience. With the Plufl, we seek to tap into the rising popularity of napping which is supported by the immense science behind the benefits of napping. Our vision is to become a comprehensive nap-focused company that offers items to meet all nap-related needs. Our culture is centered around fun, innovation and of course, taking naps.
We are looking for students to help us with a range of projects related to preparing for the launch of our product in the coming months. This will include researching the field of nap and comfort-related products, working with us to support our branding and social media strategy and creating content relevant to nap-science.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Market Research
- Supplier/Partner Outreach
- Social Media/Branding
- Graphic Design
- Content (blogs, articles, pamphlets etc...)
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.
Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.
- Marketing Specialist
- Graphic Designer
- Social Media Coordinator
- Content Creator
- Research Analyst
- Communications
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Competitive Analysis report
- Report on potential suppliers and business partners within North America
- Social media content
- Website content (blog posts, napping guides, nap-related graphics)
- Newsletter
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR
- English
All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet.
- January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février
- February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:
- 70
WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.
- 5
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Noah Silverman, Yuki Kinoshita
EMAIL ADDRESS/ADRESSE E-MAIL: noahsilverman42@gmail.com, yukik200@gmail.com
About the company
The Plufl offers a one of a kind napping product inspired after the classic dog bed that provides the ultimate napping experience. With the Plufl, we seek to tap into the rising popularity of napping which is supported by the immense science behind the benefits of napping. Our vision is to become a comprehensive nap-focused company that offers items to meet all nap-related needs.