Press Releases Creation + Outreach

Project scope
Categories
Communications Market research Humanities MediaSkills
press releasesWe want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us + reach out to news organizations on our behalf (an email address will be provided).
Students should be prepared to:
- Help us refine our story to something compelling and news-worthy
- Write up multiple press releases around multiple news-worthy stories
- Create a easy to download media kit for media outlets (complete with sample interview questions for podcast hosts).
- Identify media outlets that are most beneficial to us/most likely to pick the story up.
- Send press releases and establish positive rapport with media contacts
- Secure media exposure for our organization.
Positions available: 2 via Riipen's Level Up program. Each student will be required to do at least 80 hours worth of work.
Each intern will work directly with our app's CEO M and attend regular virtual meetings over zoom.
About the company
Sustainable Life App is a free app (Apple and Android) helping communities reduce waste and create a circular economy by connecting eco conscious consumers with sustainable businesses and brands in their area.