We are a very new startup in the solution-fit stage and setting up our digital presence. We would like to have students with business or marketing background to help us with the solution-fit research. Our company is setting up a marketplace platform which is like airbnb, but it's for pets. With non-dominating existing players in the market, we have initially defined some key concerns of the pet owners, but we would like to bring it all together, visualize them and to test the market acceptance of the ideas.

Key focus of the project

• Market research – Students will have a chance to go through the whole research process from research design, data collection to formulating research findings with statistical significance
• Define product features – Finding out the essential features on an eCommerce platform which can successfully win the heart of pet owners and pet carers but let us stand out in the market
• Identify key target market – Finding out the demographic of those prospects who are more likely to convert

Our goal

We hope to learn about the following by June:

• What are the must have features (and their priority) for the marketplace platform from pet owners (customers) and pet carers (sellers) perspective
• The level of interest of pet owners and pet carers to the marketplace
• Which group is more interested in using this platform from pet owners and pet carers perspective, with such to find out the early adopters

Students who are interested in eCommerce platform, pet industries and love to take challenges are welcome.