The goal of this project is to create a comprehensive business plan for Will2Well Inc. The plan should include evaluating market attractiveness, internal capabilities, and external risks. It should also include assessing various business strategies, formulating a mission, vision, goals, and business objectives, and outlining detailed strategies for key functional areas like marketing, operations, finance, human resources, and leadership.

By the end of the project, students should demonstrate:

- An understanding of the Will2Well Inc. mission, vision, goals, and business objectives.

- An understanding of the market attractiveness, internal capabilities, and external risks.

- An assessment of various business strategies.

- A detailed strategy for each of the key functional areas.

- A comprehensive business plan for Will2Well Inc.

Final deliverables should include:

- A comprehensive business plan for Will2Well Inc.

- A presentation summarizing the business plan.

Will2Well is committed to supporting learners who apply for this project. While we are unable to offer monetary compensation, we provide valuable support and resources to aid in your professional development and learning journey.