Market Research on Recession Strategy Techniques
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
business consulting business strategy researchWe are looking for MBA level students.
Going through this recession, many businesses will be greatly challenged. Some will have a recession game-plan and some will not. Our goal from this project is to get market research to determine the most effective strategies to get a business through a recession with growth.
Main outcome: What are the most effective strategies and tactics businesses have used in the 2008 recession and in the current recession to move forward, or pivot in their industry to gain further traction and growth. What are the strategies and tactics they should avoid.
Target group:
- Businesses in the US and Canada
- Annual revenues of $1-15 million
- Non-applicable industry - lumber, energy, oil/gas, mining, education
Subsequent questions to be answered:
1. What are the best approaches in areas of
- Business Strategy & innovation
- Marketing and sales
- Operations
- Financial Performance
- Human Capital
- Technology
- Partnerships or supply chain
2. What is the chain reaction of these economic events?
3. Which businesses will be hit the hardest?
About the company
We are a boutique business consulting and coaching firm focused on helping small and medium enterprises with the following: Business Growth, Strategy, Marketing, Innovation, Leadership and high-performance.